SOMETHING

is coming soon!

"Art that inspires, is restless and moves us"

TEATRO REACTOR
Brand Identity . Creative Direction
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Porto, Portugal
Brand Identity . Creative DirectionBrand Identity . Creative Direction

About this project

Meet Teatro Reactor, a professional theatre company that has been operating in Matosinhos for the past 20 years. Their profound passion for the arts not only inspires but also drives them, and in close collaboration with the municipality, they are on a mission to preserve and promote the Portuguese language through the medium of art.

The idea and inspiration behind the design derive from deconstructing the word 'Reactor,' which holds the same meaning in English. It symbolizes a transition from darkness to light, created by the spark of reaction. This transformation encompasses a fresh look and feel, featuring a new logo, new colors, and a revitalized brand identity that extends across all their communication channels: social media, posters, photography, and video production.

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ROSA SANTOS

ROSA SANTOS

PRESIDENT | TEATRO REACTOR

"Our company is very well represented by an original logo that gives us great distinction, together with our Facebook page that hints to a methodological organization. The play’s flyers also stand out with its own creativity followed by other appealing designs in our photos, videos and other posts shared which are a pleasure to see and revisit!"
FÁBIO TORRES

FÁBIO TORRES

PLAYWRITER | TEATRO REACTOR

"Visual communication plays a very important role in the trajectory of any theater company since it is through it that the audience has a first impression. The work that Adarsha Gavião does for Reactor has its quality enhanced exactly by creating such a close link between this visual communication and the way in which the dramaturgy/author is valued and treated in all projects undertaken. A talented combination of images, text, and layout helps to transmit the artistic proposal, the plot of the play, and the emotional climate that will be experienced by the audience."
EDUARDO MORAIS

EDUARDO MORAIS

ACTOR | TEATRO REACTOR

"Objective, specific and appealing. These are the words that occur to me to describe the work on the brand developed! Very modern and careful, the passion for the subject and dedication are present throughout all the designs."
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